Brand Design: What’s Your Story? 2017-06-16T06:53:05+00:00

WHAT’S YOUR STORY?

BRAND DESIGN IS ABOUT FINDING YOUR STORY. IT’S WHAT MAKES YOU UNIQUE. IT’S THE MAGIC THAT ATTRACTS, ENGAGES AND CONVINCES PEOPLE.

Brand design is about revealing the story that makes you stand out. In the digital era, people continuously share, comment and exchange anything from a multitude of devices. In such a buzzing climate, where consumers have decisional power, brands must work a lot harder to attract and convince them. If your message fails to connect with your audience on an emotional level, you WILL lose their attention. It’s about creating experiences that inspire emotional bridges between consumer and brand. It’s about leveraging brand design to your advantage; standing out with an edge by having your brand design power your business.

Cover photo by RODOLPHE CHARPENTIER

BRAND DESIGN IS ABOUT…

  • Finding Your Story by discovering what makes YOU unique.
  • Energizing your business, brand, website and company culture with creative visual narratives that tell your story through captivating video, powerful words, genuine real-life experiences, engaging dialogues, and thought-provoking visuals.
  • Being up front with your audience and customers in order to establish a lasting relationship.

Creating visual narratives that genuinely connect consumers to businesses, and can more convincingly shift consumer expectations and beliefs.

If your message fails to connect with your audience on an emotional level, you WILL lose their attention. It’s all about creating inspiring experiences.

Example of a story I created for Trylon Apartments Hotel

P.S. LOVE FROM PARIS

The following video below is a short-film narrative about Stephanie, a longtime guest who’s passion for Montreal and her stays at Trylon Apartments Hotel inspired this true story. It was a real treat working with the folks at DBN Studios to create this inspiring story.

Client: Trylon Apartments Hotel
Project: Short Story Brand Video
Concept, Script and Art Direction: Rodolphe Charpentier
Director: André Rousseau
Producer: Claude Labrecque (DBN Studios)

CLIENT OBJECTIVE:

Enhance the client’s website experience in order to increase bookings through online reservations online.

SOLUTION:

Create and integrate a series of short film videos featuring a real life testimonial and the quality of the service and accommodations.

Brand Design: What's Your Story? Trylon Logo By Rodolphe Charpentier

P.S. LOVE FROM PARIS

Watch Video

READ MY ARTICLE ON BRAND DESIGN

For the most successful brands, design is a competitive advantage. In fact, not only is design considered an aesthetic element, it has become the message itself. Design is research, it is a witness to our progress, an expression of changing cultural phenomena and life values.

Read Article

CREATIVE DESIGN SERVICES

CREATIVE DESIGN SERVICES THAT HELP ENHANCE AND GROW YOUR BUSINESS

Brand Identity + Logo Design

Graphic Design

Print Communications

Promotional Tools

Responsive Website Design

WordPress Integration + Maintenance

Visual Content Creation

SEO + Copywriting

Responsive Web Design

Digital Content Marketing

Social Media Marketing

Email Marketing

PPC Advertising

Content Marketing
Rodolphe Charpentier Graphic Designer Graphique

Need To Talk Now?

DO YOU HAVE A BIG IDEA I CAN HELP WITH?