THE ART OF PERSUASION
Conquering Mind Space
An integral part of marketing, advertisements are public notices designed to inform, motivate and ultimately change consumers’ thinking patterns and buying behaviours in order to persuade them to take the action desired by the advertiser.
Please note that ads for Montauk Sofa and Parasuco Jeans were created while working at BOHA Design. Ads for JC Perreault, Signature Bachand, and White were created as art director at Publicité Accent.