CASE STUDY OF CENTRE DE DANSE FLAMENCO
JULIA CRISTINA WISHED FOR ME TO INJECT A FRESH AND UNIQUE LOOK IN ALL ASPECTS OF THE DANCE CENTRE’S IMAGE
The Essence of Flamenco
Julia Cristina is CEO and lead choreographer of the Centre de danse flamenco. Since 2012, Julia has mandated me to take charge of the Center’s visual communications, branding as well as the design of posters, tickets and programs for the schools annual performance shows (Flamenco de Luces series). She wished for me to inject a fresh and unique look in all aspects of the dance centre’s image. Our creative collaborations always result in rich designs that inspire the essences of Flamenco defined by the powerful tensions between the seductive powers of the feminine and the intensity of the masculine; or the striking contrast between vibrant yellows, blood-red hues and moody silhouettes. At the heart of each composition, Julia Cristina seduces the viewer with intense presence and attitude, whether she’s emerging from the shadows, adamantly posing, dancing, riding, or being mysterious as a silhouette.
“Rodolphe has injected a fresh and unique look in all aspects of our dance centre’s image with fabulous creativity.”