A SUCCESSFUL PARTNERSHIP WITH TRYLON APARTMENTS HOTEL
Since 2002, I have worked with Trylon Apartments Hotel in defining and executing the company’s brand identity, online strategy (which covers 95% of its bookings) and content marketing in collaboration with Serge Daigneault, Trylon’s SEO expert consultant, and Nataliya Solomonyuk, sales manager for Trylon. The company is highly successful and is booked year-round. My mandate also includes managing the company’s 4 websites, and executing the following tasks:
- leading creative and strategic meetings;
- creating direct mail campaigns for corporate accounts;
- designing ads, banners and a variety of promotional tools;
- developing (in tandem with DBN Studios) a series of brand videos as media content for the client’s website and social networks;
- writing articles for the company’s blogs.