Project Description

FUGUE & LUX NATIONAL BRAND CAMPAIGN

CREATIVE IDEAS TO ENHANCE YOUR TRAVELS, FUGUES AND JOURNEYS.

A fictional ad campaign for the make-believe brand, Fugue & LUX, specialized in high-end product lines for the home, the beach and when travelling.

Lately, I’d been rummaging through folders of old photos when I came upon a series of photos taken in Isla Mujeres, Mexico, in 2006. Sweet memories surfaced effortlessly as I went through the images, recalling a great trip I had with my beautiful friend, Michelle. The more I pondered the potential of these photos, the more they inspired me to create a fictional ad campaign; for the fun of it!

So, the following 15 design layouts represent a fictional brand’s ad campaign inspired by photos I’d taken in Isla Mujeres, in 2006. This personal project is one of many ways I have to keep me creatively active, sharp, and my mind’s eye open to all possibilities. Hope you like my work, even if it’s only make-believe. But then again, isn’t that what advertising is all about?

Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux
Fugue & Lux

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