10 Symptoms of an Outdated Business Website

reWORD   •   SEPTEMBER 25, 2013

When a business leverages its website through great design, it becomes a powerful tool as a gateway to its customers. It’s often your first point of contact with your users and as such, will be the first impression you make. They will form an opinion of what you do based on what they see and experience on your site.

With media content being viewed on multiple platforms and devices, businesses must ensure their websites are in par with today’s social and mobile technologies. If not, they risk a loss of conversion, customers, sales, and reputation.

Yet, there are countless business websites developed (if not designed) with outdated technologies and interfaces that harbour the 10 following symptoms:

  1. The site can’t seamlessly link to social media networks, meaning users don’t have access to feedback from previous customers.
  2. It can’t be viewed on a mobile device because its underlying framework isn’t compatible with mobile technologies.
  3. Broken navigation and lack of a 404 Error page cause users to lose time struggling to find a relevant page.
  4. The use of pop-up advertisements and Flash banners ensure poor User Experience (UX).
  5. Video or audio are set on autoplay, frustratingly forcing users to gulp down megabytes of unrequested audio or video, especially on mobile devices.
  6. Poor performance such as slow loading times due to poor development and outdated technology.
  7. Confusing or lack of Call-to-Action buttons, leaving users confused with what they should do next.
  8. Lack of customer testimonials on your home page means users who rely on these before deciding to buy are poorly served.
  9. Lacks modern user-friendly development and has an outdated style and feel.
  10. Worst of all, key information is not provided in an accessible way.

Consumers have learned to leverage new technologies to research extensively online, consuming lots of information through videos, blogs, testimonials, case studies and reviews before making any buying decisions. However, instead of providing such desired content on their websites, many businesses still rely on a static and outdated brochure-like format website to serve their customers.

Such companies would be wise to develop their websites along the following lines:

  • Being the new code standard, HTML5 makes your site compatible with future changes to the web.

  • Make sure your website is cross-browser compatible.

  • Ensure your site is mobile-friendly by being responsive, or mobile-first.

  • By implementing HTML5 into your website’s development, it improves your site’s ability to deliver audio and video.

  • Keep design functions completely separate from the core code.

  • HTML5 is completely extensible and is your site’s ticket to a truly state-of-the-art design.