Text

and

Image

Connections

TYPOGRAPHY

Inspired by Yale’s Visual Semantics Project during Paul Rand’s tenure as a teacher, my challenge was to begin iterations in black and white and incrementally evolve the six iterations into colourful renditions. The term Visual Semantics refers to the meaning and manipulation of words (letters) to illustrate an idea, action, or the evocation of an image.

Composing with the typical geometric patterns, forms, and overlaps of the Bauhaus style, I integrated the fonts, Joschmi (originally created by Joost Schmidt and later re-created by Flavia Zimbardi), and Xants (originally created by Xanti Schawinsky and later re-created by Luca Pellegrini) into dynamic typographic designs.

All images © 2023 Rodolphe Charpentier. All Rights Reserved